Never before on the open market! Set on a prime parcel in Santa Monica's Collegiate Street neighborhood, 943 Princeton Street presents an exceptional opportunity in an A+ Westside location. What makes this property so desirable is the oversized 8,665 square foot lot - perfect for those looking to design and build a custom dream home or for developers seeking a premier site in a high-demand market. With alley access on two sides of the property, this opens an excellent opportunity for an ADU with it's own exclusive parking and access points (to be verified by Buyer). The 2 bedroom, 2 bathroom home was built in 1947 but went through remodels/updates in the 90's and early 2000's including the kitchen and custom cabinetry. The home is very livable and workable for a Buyer looking to do a smaller project. Perfectly positioned just minutes from Montana Avenue, the iconic Brentwood Country Mart, Wilshire Boulevard's renowned shops and restaurants, the beach, and Santa Monica Pier, this address offers the quintessential Santa Monica lifestyle. The property is also located within highly rated Santa Monica schools, further enhancing its long-term value. Surrounded by established luxury homes and new construction, this is a rare chance to renovate, redesign, or build new in a neighborhood where location truly defines the investment. 943 Princeton Street delivers the foundation for something truly exceptional in one of the Westside's most prestigious enclaves